Sponsorship in Motorsports03:54

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Published on September 25, 2016

Featuring interviews from drivers René Arnoux and Guy Smith. Sponsorship has a presence through every level of motorsport, from karting all the way to Formula 1. Whilst the level of involvement differs through all the disciplines, the fact remains; motorsport is expensive. Drivers and teams therefore turn to business for the money needed to survive in such a cash hungry sport. But what do brands get in return?

Important figures from the world of Motorsport shared their opinions at the Goodwood Festival of Speed 2013 on why sponsorship is so vital to modern day motorsport.

Tom Webb – Head of Communications, Caterham F1
Andreas Sigl – Global Director, Infiniti Formula One
Pascal Couasnon – Director, Michelin Motorsport
Tommaso Volpe – Head of Marketing, Lotus Cars

Campaign – Published July 22, 2013

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